Blog

Expert insights on ad tracking, signal optimization, and performance marketing for e-commerce brands.

March 23, 2025 •

server-side tracking CAPI

Why Your $500 App is Costing You $50k in Ad Efficiency

Fashion brands overspend on ads because standard tracking only measures order value, not profitability. Learn how enriched signals can optimize for profit instead of revenue.

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January 15, 2025 •

iOS 14 ATT

Understanding Apple's Privacy Signal Loss: A Guide for E-commerce Brands

Learn how Apple's privacy changes impact your Pixels (Facebook, Google, Pinterest, and TikTok ), conversion tracking, and what you can do to recover lost ad signals.

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