Location Based Service Consulting
Searching and filtering the vast amount of information on the web is one of the greatest obstacles to its utility.
Initially, ranking pages based solely on their content, using algorithms like Google’s pagerank were enough.
Then with the introduction of rolling content like weblogs, the need to prioritize current information over stale information became important and sites like technorati emerged.
Now, the web is going local and search tools like yahoo local allow people to find static content around them - nearby services and content.
Finally, with LBS (location based services) linking the web to mobile devices, this local content becomes dynamic and ever-changing, based on the people who are nearby.
Content Relevancy
- page ranking
- social recommendations
- publish time
- geo location
Location Matters
The need for location-specific information has been on the rise. People are more interested in information that is closer to their home, neighborhood or work.
Examples of location sensitive information
- news, classified, sports, photos
- social networks
- places, venues, events
- shopping
Geocoding
There are several techniques to make your content location aware
- GeoTagging
- Microformats geo
- geoURL
- GeoRSS
Let us help you creating the right mobile strategy and adding location awareness to your websites
Useful tips and info: