SEO - PPC vs. Organic Results
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/ blogs, where you only pay when a user actually clicks on an ad to visit the your website. PPC campaigns involve bidding on keywords that predict your target market will use as search terms when they are looking for your product or service.
Organic SEO (search engine optimization), is the methods used to acquire unpaid, algorithm-driven results of any particular search engine, or “natural” search engine results.
Both of these options can be used together to improve your online marketing campaign to attract new visitors to your website. Where SEO provides a great long-term solution to meet business objectives, PPC usually makes short-term gains.
Variables to consider when choosing the right mix for your business:
- Time
- Cost
- ROI
The biggest benefit of pay per click is the fact that it will provide you with an instant boost of visitors or traffic to your website, which can be great for a short term campaign. But in the long run, organic search listings generate a higher ROI than PPC programs. Trends show that more sales result from organic search engine listings than paid site listings.
Not only are organic listings longer lasting than paid listings, they’re more valuable. Research shows that 70 % of search engine users will click on organic listings, while the remaining 30 % click on paid listings. Another study found that 6 out of 7 sales resulting from search engines originated in the organic search listings. Also users are more likely to trust websites naturally occurring in
top ranking positions, therefore natural SEO can be of great importance in generating a higher ROI.
Fortunately we don’t have to pick one or the other…what’s really important is getting the right mix of both. PPC click may be a great option to use while you are boosting your SEO campaign in order to fill gaps where your site is not naturally visible yet. If your business can handle increasing sales and gaining a greater ROI then for your free web analysis contact us…