Mobile: 2008 Year of the Mobile Web
Are you ready to take your business mobile? It’s very likely that your audience is already waiting. The evolution of mobile devices has changed the way we do business and everyday life. Driven by device evolution, speed, and developing business models, the mobile phone is moving from being just a portable phone to becoming a mobile communication and media management platform.
Apple, with its iPhone, has boosted the attention of the mobile industry and is forcing them to innovate. This means that the mobile experience is going to continue to improve, providing a better user experience for everyone regardless of using an iPhone, or some other “smart phone”. Better mobile experiences will eventually lead to increased mobile behavior.
Google’s Android platform for mobile devices is capable of handling any type of Web content that a desktop computer’s Web browser can handle. That design opens up a countless number of possible browser-based services already available to PC users, including contact management, document creation, GPS direction services, and VoIP (Voice over Internet Protocol) services. The goal of the open source model is to create “consumer choice” by making it easier for customers to use any wireless application they want.
With backing from major handset providers (Motorola, Samsung and LG) and service carriers (Sprint, T-Mobile, AT&T), Google’s Android will make the mobile web apart of the fabric of everyday life. Potentially changing the way we shop, bank, and interact as more and more companies provide mobile web solutions.
“The data demonstrate that the mobile Internet can not only increase the frequency of visits to a Web site, but also grow the overall size of the pie,” said Jeff Herrmann, VP of mobile media at Nielsen Mobile, in a press release. “Publishers can now monetize their total cross-platform audience, and advertisers will better understand the efficiency and incremental value of mobile Web traffic.”
According to Nielsen, leading sites with a mobile property could increase the size of their audience via the mobile Internet. As the mobile web gains traction and more users, a big chunk of online revenue could migrate to wireless interactions. Without a mobile web presence your company could be giving up sales and losing valuable customers to those with web mobile capabilities. Ximda’s mobile consulting services can give your company the freedom to be everywhere. Contact us today to grow your business from PC to mobile web.